The attacker pressures his opponent, so that his foe is forced to remain on the defensive, and cannot attack on their next turn. This allows the attacker to potentially establish an unbroken sequence of attacks whilst the defender desperately blocks. It is only effective against foes concerned with defending themselves. Foes that find themselves constantly locked under an unceasing sequence of Press Advantage will likely disengage from the combat, call for help, or use Prepare Counter to give attackers a nasty surprise.